Small on purpose.
A boutique Montréal agency built for the least glamorous and most valuable moment in a company's growth.
The answer is usually to subtract and rebuild.
Lumarka Studios exists because of a pattern we kept seeing. A company does everything right, finds its market, grows, and then the growth flattens for reasons nobody can name. The instinct is to add: more channels, more content, more agencies. Almost always, the answer is to subtract and rebuild.
We keep our client list short. That is not a stage we're trying to grow out of — it's the mechanism. Short means the people who scope your work are the people who do it. It means no account manager relaying questions to a strategist you never meet.
It also means we turn work down, including work we'd enjoy. If we're full, we'll tell you and offer a date. If we're not the right fit, we'll say that instead of writing a proposal and hoping.
Who we work with.
The engagements that go well tend to share these traits.
- Revenue roughly between $5M and $50M, with a product that has already found its market.
- A decision-maker who can approve work without assembling a committee.
- Willingness to stop doing some things, not just start doing more.
- An internal team we can hand the systems to when we're done.
- A real problem to solve, rather than a plan already decided that needs executing.
Four pillars.
Evidence over instinct. Fewer, bigger bets. A short list, on purpose. Own it after we leave.
Evidence over instinct.
Every recommendation traces back to a number or a test, and we show the work.
Fewer, bigger bets.
We would rather run three things properly than twelve things thinly.
A short list, on purpose.
The constraint is what makes the work good.
Own it after we leave.
We build systems your team can actually run. Dependency is not a business model.